In this episode, I am kicking off a new series with a simple warning: mind the gap. Specifically, I am addressing the AI Pipeline Growth Gap, which is the massive disconnect between using AI for tactical content creation and using it to actually generate revenue. 

While recent surveys show that over 93% of healthtech marketers are using AI, less than 10% have a strategic roadmap for how it will impact their pipeline. In this episode, I introduce a four-pillar framework designed to help you bridge that gap. 

We move past the tactical efficiency use cases to explore how Signal Intelligence, Orchestration, Execution, and Governance can transform your marketing from a cost center into a revenue engine. If you are feeling pressure from leadership to show real ROI from your AI tools, this series will give you the actionable roadmap you need.

Key Topics:

• "(00:00:00)" Introduction

• "(00:01:30)" AI adoption for content versus pipeline impact

• "(00:02:52)" Key statistics

• "(00:04:20)" What the C-Suite actually expects

• "(00:08:00)" The Four Pillars Framework for AI pipeline growth

• "(00:12:30)" Pillar 1: Signal Intelligence and detecting intent decay

• "(00:15:28)" Pillar 2: Orchestration and dynamic routing

• "(00:17:30)" Pillar 3: Execution and Acceleration

• "(00:19:54)" Pillar 4: Governance and Learning to scale 

• "(00:22:00)" Overview of the upcoming seven-part series roadmap

If you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.

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