This was a nooze week with teeth.
In Weekend Recap #8, Ralph Peterson of 7Trillion SEO pulls together the big lesson from Week 8 of The AI Search Briefing:
Old school SEO was about chasing the algorithm.
New school AEO is about becoming the answer.
This week covered five major ideas:

•  Stop chasing keywords.
•  Wake up your website.
•  Build links that actually make sense.
•  Feed the Google Gorilla.
•  Start training the machine.

If your website, Google Business Profile, YouTube, social media, reviews, directories, and local mentions are not telling the same story, Google and AI Search may not have enough reason to recommend your business.
And coming up next week, Ralph asks a question every local business owner needs to answer:
Is your phone ringing?

The AI Search Briefing is a daily 1–3 minute update helping business owners, marketers, and SEO professionals understand how AI is changing search.