Marketers are betting big on AI—but are they playing a losing hand? 75% of leaders say AI is a key differentiator for their business, yet only 15% are confident they're investing in the right areas. In this episode of Content Disrupted, Skyword’s Dan Baptiste sits down with HumanX Co-founder and CEO Stefan Weitz to uncover the massive gap between AI hype and real-world execution. They dive into the illusion of AI proficiency, the dangers of treating AI as a content machine rather than a strategic tool, and the key steps and mindset shift leaders must embrace to take meaningful advantage of AI. If you think you’re leveraging AI correctly, this episode might make you think again. And don’t miss: The next HumanX conference is coming up! Check out the details https://www.humanx.co/.

Episode Highlights:

• [04:38] The Right Approach to AI Implementation
• [07:22] The Power of Admitting "I Don't Know"
• [15:46] Why Tech-Led AI Initiatives Often Fail
• [24:48] The Reality of AI Fatigue in Marketing
• [29:45] Moving Beyond Traditional Marketing Personas
• [35:40] The Evolution of Search Behavior
• [42:38] How AI is Transforming Healthcare
• [47:09] What to Expect at HumanX

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