In today's episode, I chat with Moaaz Mazhry, a software engineer turned GTM specialist, about building automated outbound systems and the future of lead generation agencies. 

We explore his unique positioning as a fulfillment engine for outbound agencies, combining technical expertise with sales strategy. Moaaz shares a creative campaign targeting newly registered UK businesses by scraping company registry data and automating personalized outreach within hours of registration. We discuss his transition from door-to-door sales in Pakistan's energy sector to GTM engineering, and why he believes most agencies won't survive the next two years without true productization and DevOps capabilities.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:28) What Moaaz Does and Agency Model 
(01:39) AI Automation and Agentic Systems 
(03:11) Tool Stack and Infrastructure 
(04:49) Most Creative Campaign: UK Company Registry Automation 
(07:24) Journey from Software Engineering to GTM 
(09:10) Transitioning to His Own Agency 
(10:20) The Future of GTM Agencies and Market Maturation 
(13:00) Why Selling Leads Isn't a Business 
(13:52) Closing and Contact Information

🔗 CONNECT WITH MOAAZ

👥 LinkedIn

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

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