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Social media. It’s a never ending struggle. Thinking your social media efforts is finally making progress but suddenly an update comes along and you’re back to square one.

With every update comes an change or at the very least a reset in the algorithm. This usually has a very immediate and usually negative effect on your engagements — views, likes, comments, etc. 

The algo is always changing, but you shouldn’t.  Just stay consistent to your strategy and in the long run you’ll win. 

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