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The algorithm isn't the villain. It's how you're using it that matters
What if the algorithm was never actually the problem, and the real issue is that you've been expecting it to do a job it was never designed to do?
The thing nobody tells you about social media platforms is that they're businesses, and every time you post more content, spend more time tweaking your strategy, and pray to the algorithm gods to send you clients, you're giving them exactly what they want: your data, your attention, and your time.
That's what today's episode is about: a completely different way to think about social media, the algorithm, and how you actually find clients, because posting and hoping is one of the least effective strategies available to any founder, and there is a much better way.
In this episode, you'll discover:
- Why the algorithm isn't working against you and what's actually going on when clients aren't arriving despite your content being genuinely good
- The difference between a passive founder who broadcasts in one direction and an active founder who uses a platform as a room full of potential relationships and conversations
- What I discovered when I asked real founders whether LinkedIn was working for them, and the one thing that separated those who said yes from those who said no
- Why chasing volume and reach pulls you further from the people you actually want to work with
- And the dance floor analogy that might just change how you show up on any platform from now on
The big takeaway: You don't need the algorithm to find your clients. You need to stop waiting to be found and start going to find them, and every social media platform you're already on gives you the tools to do exactly that.
Until next time, stay quietly disruptive (and please stop praying to the algorithm gods, you don't need them.)
###
Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.
Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact
Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com
View all episodes
By Becky Benfield-HumberstoneWhat if the algorithm was never actually the problem, and the real issue is that you've been expecting it to do a job it was never designed to do?
The thing nobody tells you about social media platforms is that they're businesses, and every time you post more content, spend more time tweaking your strategy, and pray to the algorithm gods to send you clients, you're giving them exactly what they want: your data, your attention, and your time.
That's what today's episode is about: a completely different way to think about social media, the algorithm, and how you actually find clients, because posting and hoping is one of the least effective strategies available to any founder, and there is a much better way.
In this episode, you'll discover:
- Why the algorithm isn't working against you and what's actually going on when clients aren't arriving despite your content being genuinely good
- The difference between a passive founder who broadcasts in one direction and an active founder who uses a platform as a room full of potential relationships and conversations
- What I discovered when I asked real founders whether LinkedIn was working for them, and the one thing that separated those who said yes from those who said no
- Why chasing volume and reach pulls you further from the people you actually want to work with
- And the dance floor analogy that might just change how you show up on any platform from now on
The big takeaway: You don't need the algorithm to find your clients. You need to stop waiting to be found and start going to find them, and every social media platform you're already on gives you the tools to do exactly that.
Until next time, stay quietly disruptive (and please stop praying to the algorithm gods, you don't need them.)
###
Ready to go further? Sign the pact and join the Quietly Disruptive movement. It's free and takes seconds.
Sign the Pact and every week you'll receive Field Notes, my weekly letter where I share what the Quietly Disruptive path really looks like behind-the-scenes. You'll also receive exclusive invitations to workshops, in-person meetups, and experiences you won't find anywhere else.
Link: https://www.beckybenfieldhumberstone.com/signthepact
Read my story of how I became a Quietly Disruptive business coach, which involves over twenty-five years of building businesses and model horses (#notatypo).
Link: https://www.beckybenfieldhumberstone.com