If you're not using video ads, you're missing out. Simple as that. On today's episode, host Mandy McEwen sits down with Matt Johnston, the CEO & Founder of Guide Social, to talk about building a video ads strategy and why algorithms seem to favor video ads more than other types of ads.  Ever found yourself struggling to get a jingle out of your head? That's the power of video advertising. Gone are the days when ads were all about static News Feed images. Today's buyer is more interested in ads that contain movement and sound - both of which are found in video ads. There has never been a better time than now to experiment with video advertising. Tune in to discover how the video ad landscape is changing, the latest trends, and how to create visuals that improve reach and engagement. IN THIS EPISODE, YOU'LL LEARN:Why you need video in your advertising strategyThe current landscape of video advertisingUnderstand that video is the fastest route to a conversionWhat a great video ad looks likeHow to create video ads for all the major social media platformsAd testing: conversions per impressionTips on how to create great video ads on a budget Why video ads are the future of digital advertising
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mattjohnstononline.comMatt’s YouTube Channel Book - Producing Empathy: The Secret Method I Use to Get 100 Million Views on Videos Online
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
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  Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Holiday Promo Pack

The Algorithms are Weak! Now What? Video Ads Best Practices with Matt Johnston and Mandy McEwen

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors.  Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

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As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision? 
We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, to discuss the philosophies that can transform your approach to business management and growth.

Frank shares his insights on how to move from being the superhero of your business to building a team that can operate independently and drive success. We discuss the importance of having a clear, compelling "True North" and the difference between long-term goals and short-term objectives. Frank also provides actionable tips on how to delegate effectively, align your team, and create a sustainable growth engine.

If you're feeling overwhelmed by the day-to-day operations and want to learn how to elevate your business to the next level, this episode is for you. Tune in to discover how to shift your mindset, implement strategic planning, and ultimately achieve the impact you desire.

Key Takeaways: 03:35 The importance of shifting from founder brute force to CEO-driven strategy 04:50 Why superhero-driven businesses don't scale 07:17 How to convince long-time business owners to delegate 10:20 The impact of age and experience on adopting a CEO mindset 12:15 Aligning your business with your personal goals and impact 18:37 The significance of having a clear, compelling "True North" 22:17 Differentiating between long-term goals and short-term objectives 25:17 The one-degree rule in business and its importance 27:39 Preview of the next episode on the growth engine

Resources: Frank Cowell’s 7 Core Capabilities Every Business Needs - https://shorturl.at/lZRAv

Connect with Frank Cowell Website - https://www.revenueranch.com/  LinkedIn - https://www.linkedin.com/in/frankrcowell/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
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How to Escape the Founder Trap And Adopt a CEO Mentality to Scale Your Business with Frank Cowell

As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement.
In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4. 

Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most. 

He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted.

So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results.


Key Takeaways: 01:38 The initial chaos of the GA4 rollout 04:23 Key differences between GA4 and Universal Analytics 09:29 Simplifying marketing attribution with GA4 17:09 Setting up and customizing GA4 for your unique business needs 18:19 The benefits of spending time on planning and configuration in GA4 23:56 Harnessing strategy over tools for effective marketing 26:44 The essential steps for effective measurement planning 30:54 Incorporating offline methods into your GA4 tracking 34:27 The importance of manual tracking before automation 36:28 Overview of Mercer's GA4 course at DigitalMarketer 42:59 Where to learn more

Resources: Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM 

Connect with Chris “Mercer” Mercer YouTube - https://www.youtube.com/c/MeasurementMarketingio  Website - https://measurementmarketing.io/  LinkedIn - https://www.linkedin.com/in/chrismerceronline/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale<a...

Marketing Success with Google Analytics 4: Insights from Chris 'Mercer' Mercer

If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth.
In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth.

If you're ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia's proven blueprint for success. 

Don't miss the opportunity to access Julia's step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million. 
Visit innovation-park.eu/revenue-blueprint for a detailed case study and actionable insights to propel your business forward.

Key Takeaways: 01:29 The challenge: Reviving a 25-year-old SaaS brand 02:22 Identifying the target audience for the sister brand 04:44 Scaling ads and uncovering organic lead generation opportunities 10:34 Tracking ROI across revenue channels to maximize results 15:23 Using customer language from sales calls to improve copy conversion 16:18 Tailoring articles to address different customer profiles and concerns 18:21 The importance of clearly communicating your offering to avoid confusion 20:45 How to access the detailed case study and revenue optimization blueprint

Resources: Free Revenue Blueprint - https://innovation-park.eu/revenue-blueprint

Connect with Julia Vorontsova Website - https://innovation-park.eu/  LinkedIn - https://www.linkedin.com/in/juliavorontsova/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll Love<a...

How a 25-Year-Old B2B SaaS Scaled from $200K to $20M in 4 Years with Julia Vorontsova

Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward. ﻿ Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running?
As an agency owner, you want to scale your business smoothly and sustainably. However, hitting a growth ceiling and dealing with increasing complexity can be frustrating.

According to Frank Cowell, Chief Revenue Boss at Revenue Ranch, this struggle is common among agencies that rely too heavily on the "hero business model." To break through, you need to shift your approach and harness the power of momentum.

Frank reveals his "Momentum Mastery" framework, which focuses on working on the right things in the right order to create and leverage business momentum.

If you're an agency owner or marketer tired of feeling stuck and overwhelmed, listen to this episode and discover how to optimize your business for sustainable growth.

Key Takeaways: 00:56 What is momentum in business? 02:15 The hero business model and its limitations 04:10 How to create momentum in business 05:50 The seven core capabilities every business needs 09:47 The purpose of the CEO and COO roles 12:38 How to create a world-class offering 13:08 Systematic sales process for predictable growth 13:24 Active lead generation vs. passive leads 14:25 Empowered work experience for your team 15:03 Cash and profit optimization 18:03 Why your service offering is the heart of your growth engine 20:59 Thinking like an entrepreneur and grading your business capabilities 24:04 The "Growth Momentum Analyzer" tool 25:10 Aligning your business goals with the seven capabilities

Connect with Frank Cowell Website - https://www.revenueranch.com/  LinkedIn - https://www.linkedin.com/in/frankrcowell/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...

Break the 7-Figure Ceiling in Your Agency with Frank Cowell

As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly?
In this episode, we're joined by Mike Chudy, a seasoned sales consultant and the founder of Austin Sales Consulting. Mike shares his insights on how sales and marketing can collaborate more effectively, especially during the crucial Q4 and Q1 periods.

In This Episode, we'll explore: -Common challenges sales teams face in Q4, and how marketing can help overcome them -Effective communication strategies for sales to convey their needs to the marketing team -The top marketing assets sales teams need to succeed in Q1 -How to use analytics and customer feedback to refine your marketing collateral -The importance of regular sales and marketing integration meetings for alignment

But here's the key takeaway: Sales and marketing alignment isn't just a one-time initiative. It requires ongoing communication, collaboration, and a willingness to adapt based on data and feedback. Doing this can set your team up for success not just in Q4 and Q1, but all year long.

Key Takeaways: 00:43 Common Q4 sales objections 03:24 Role-playing: sales objection and strategies to close the deal 07:15 The importance of discovery and qualification in the sales process 08:07 Communicating sales content needs effectively to the marketing team 12:32 The power of short-form video in modern marketing 14:19 Using AI-powered avatars to create customized sales content at scale 17:49 Analyzing past performance to optimize future marketing efforts 22:45 Closing the loop between sales and marketing with customer testimonials 23:25 Establishing a regular cadence for sales and marketing integration meetings

Connect with Mike Chudy: Website - https://www.austinsalesconsulting.com/  LinkedIn - https://www.linkedin.com/in/mikechudy/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...

The Algorithms are Weak! Now What? Video Ads Best Practices with Matt Johnston and Mandy McEwen

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