There's a voice most of us have. The one that says not yet, not you, not this. And today's founder built an entire brand around proving it wrong. Alice Bugeja is the solo-female founder of mileoff — a women's running brand she built completely from scratch, self-funded, while working full time at Dyson, in a city where she barely knew anyone. She spent two years building in secret before anyone knew her name and launched on International Women's Day March 2025 to a completely sold out first drop. In this episode we talk about the history behind the name mileoff, Kathrine Switzer and what actually happened at the 1967 Boston Marathon, and why the most powerful thing Alice did wasn't design a product, it was letting people in. This one's for anyone who's been dreaming about something for a year without actually doing the hard part yet.

Sources & Disclaimer

• Hypebae — Why Mileoff Makes Running Gear for the Girlies (July 2025)
• Emirates Woman — How Alice Bugeja is Redefining the Activewear Space with Mileoff (September 2025)
• Alice Bugeja — LinkedIn and TikTok (@aliceroserunner)
• Sky Sports News — Kathrine Switzer: First Woman to Officially Run Boston Marathon (December 2021)
• Wikipedia — Kathrine Switzer entry
• Running USA — Women's marathon participation data

All facts shared in this episode are based on information available at the time of recording. Any personal reflections, interpretations, or opinions are my own. If anything is found to be inaccurate, I'm happy to issue a correction.

mileoff website

mileoff instagram

Alice Bugeja instagram