<p><strong>Daryl and Fran discuss The All Black Experience attraction at SkyCity from a sport marketing perspective. What are your thoughts on how the Marketing Mix has been developed for this service/product?</strong></p>

Daryl and Fran discuss The All Black Experience attraction at SkyCity from a sport marketing perspective. What are your thoughts on how the Marketing Mix has been developed for this service/product?

The All Black Experience - Sport Marketing

This podcast is a student engagement project. Class content for Sport Management, Coaching Pedagogy, Sport as a Business, and Sport Sociology is discussed in a short podcast format to provide students with another channel of information to their course content.

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The All Black Experience - Sport Marketing

The All Black Experience - Sport Marketing