In the 20th Century Freud came up with the idea of hidden unconscious forces that had to be controlled if societiy were to fall in to chaos and self destruction. His ideas were picked up by his nephew, Edward Bernays who used them to manipulte publice opinion though propoganda which he renamed public relations.

    We will listen to a 15 minute segment of part one of a 4 part series produced by the BBC - the Century of Self and discuss how it props up the all consuming self and keeps people in a never hunger for satisfaction.