With everyone online these days, it has never been easier to stand out from the crowd by simply taking your marketing efforts offline. And one of the best methods for doing so is to send good old-fashioned postcards through the mail to your prospect and customer lists.

In these e-based times, there's something magical about receiving a tangible item in the mail. Postcards are cheap, highly effective, and hold some BIG advantages over email.

Email messages may be free, but think about it this way... If only 80% of your emails actually make it through spam filters, only 20% of those emails get opened, only 5% of opened messages get read, and only 2% of readers then click through to view your website, how much money are you leaving on the table?

In contrast, did you know that nearly 95% of postcards get delivered and read? Simply put, people don't throw postcards in the bin until they at least have a glance at the back.

A postcard with the right message and right offer sent to the right list becomes a license to print money.