After Russia sent a man into space, the United States didn’t want to be left behind. But getting a man on the moon wasn’t as easy as just saying we would. David Meerman Scott, a marketing strategist and co-author of the book Marketing the Moon: The Selling of the Apollo Lunar Program talks about just what it took — from PR strategies to partnering with Walt Disney — to get enough support for the mission. Without the marketing and media attention, Scott thinks, we couldn’t have landed on the moon.