The Measurement Minute by Gary Angel   Integrating Shopper Journey and Point-of-Sale (PoS) data at the store-section/time level delivers powerful analytics around true conversion rate, optimal STARs rate, section seasonality, out-of-stock impact and more. But what about integrating PoS at the individual level – so that specific baskets are attached to specific journeys?   More … Continue reading "The Analytics Power of Integrating Individual Shopper Journey and Point-of-Sale Data"