What’s your CMO spending his/her time thinking about these days? According to the ANA’s Greg Wright, it’s got a lot to do with building out in-house capabilities. In this week’s podcast, ANA’s in-house guru talks with me about how CMOs are bringing strategy, account management, broadcast-quality video and more in-house. We talk about how this is leading in-house teams moving from “fast-and-cheap” to a truly strategic asset for their company. 

 

In This Episode: 

• Who the ANA serves and how it supports in-house teams 
• Tracking the growth of in-house agencies 
• Who should you model your in-house agency after? 
• A creative shop within a corporate environment: how they've developed 
• Account managers for an in-house team? Yes, they matter
• How could the 2021 ANA In-House Agency Conference help your team? 
• How to join the ANA (or find out if your company is already a member) 

 

 

Links and Resources 

• Association of National Advertisers 
• 2021 ANA In-House Agency Conference