In this episode of Over the Air - IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Brandon Van Blerk, Co-founder and CEO of Tether. They delve into the anatomy of product recall, with Brandon describing his journey into market discovery and the origin of Tether. They talk about how to identify product-market fit, how to analyse the market gap, and how to engage with customers to create a successful IoT product.