The Anatomy of A Product Page That Actually Sells: Boosting Converstions with Strategic Storytelling

Most apparel brands think a product page just needs a few photos and a price tag, but that thinking is costing you sales. In this episode of The Business of Apparel, Rachel breaks down the real anatomy of a product page that converts, from visual storytelling to size guides that slash return rates.

She walks through exactly what makes a product page not only beautiful, but profitable. You'll learn how to strategically craft imagery, write descriptions that sell through emotion, and use tactics like bundling, reviews, and fit guides to reduce friction and increase conversion rates.

Launching your store or looking to optimize for the holiday season? This episode is packed with expert advice you can apply immediately!

In this episode, you'll hear:

- The psychology behind why people buy from a product page

- How to create shot lists for better photo & video planning

- Writing descriptions that emotionally connect and sell

- Sizing charts vs. fit guides — and why you need both

- Increasing trust with customer reviews and testimonials

- Strategic placement of CTA buttons and urgency messaging

- Mobile vs. desktop design considerations for product pages

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com/the-board

We can't wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.