Everyone knows what the negative animus is - the spiteful voice inside a woman's head that threatens to rip her pieces; the mysterious 'field phenomenon' that snags a man into a toxic relationship. Despite all it's positive qualities, the negative pole of the animus is a real force to contend with, and in our opinion, the most important archetype to get to grips with. This video (and subsequent series) will help men relate to women much better, and indeed, help women to relate better to their own individuation journey.

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Music by Mike Bastow and Luke Jennings: 'The Valiant of Albion'