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The Annual Strategy Planning Trap reveals the pitfalls that ensnare too many companies and leaders in short-sighted squabbles, instead of charting a course for category dominance. By understanding the forces that drive our obsession with competition and adopting a mindset of abundance, we can free ourselves to think up new and different futures. With the right tools and focus on our customers' needs above all else, we'll explain how to escape these endless cycles and instead design categories that create enduring value for decades to come.