Craft:Impact

The Anou: Re-Centering Craft Around the Artisan


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As one of the world’s largest employers, the craft sector needs to have more meaningful dialogue on how we collectively drive more measurable impact - and what that can mean for millions of craftspeople around the world.

In our third conversation, Harper and Benita sit down with Hamza Cherif D'Ouezzan, Managing Director of The Anou and Rachida Ousbigh, founder of Cooperative Tiglmamin and member of the management team of The Anou to talk about their artisan direct model.


Take a listen to our conversation where we discuss:


The role of the middleman

Who reaps the benefits of mark-up in artisan sourcing

Community organizing vs. top down traditional international development models

The need for design intervention

Sustainability in the craft sector


The Anou


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Music by ⁠Sloe Pink⁠


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Craft:ImpactBy Benita Singh and Harper Poe