In this week’s episode, Paul is joined by Paulina Walkowiak to discuss how companies can better understand their customer’s behavior and build market advantage. She shares where to begin when developing an analytical strategy to gain a complete picture of users’ behaviors. Paulina is the CEO and co-founder of cux.io, a UX & analytics automation tool. She has extensive expertise in market research and supports companies in launching new products and services. Follow Paulina and Rocket Software on LinkedIn.