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The Anti-Headcount Billion-Dollar eCom Playbook | David Cost, CDO (Rainbow Shops)
How many engineers does it take to run the ecommerce site for a retail company that does over a billion dollars in revenue per year?
Well, if you’re Rainbow Shops, the answer is just 2.
Most ecommerce teams assume scale requires more engineers, more tools, more complexity. Chief Digital Officer David Cost has built something many people in ecommerce would say isn't possible — a lean, fast-moving digital operation that runs on vendor partnerships instead of a massive internal team. Two engineers, hundreds of programmers' worth of output, and none of the overhead that comes with scaling the traditional way.
In this episode, David shares:
Links
David's LinkedIn: https://www.linkedin.com/in/davidcost/
Rainbow Shops: https://www.linkedin.com/company/rainbow-apparel-co/
Chapters
00:00 Introduction
00:42 David’s product journey
02:36 How Rainbow runs with only two engineers
03:07 Rainbow's decision to migrate from Salesforce Commerce Cloud to Shopify
07:14 How Rainbow uses AI to support a lean team
11:34 Rainbow's partnership with Lica for AI-generated product images
17:25 The future of personalization in ecommerce
23:01 Shop Pay and Rainbow's checkout features
26:15 Conclusion
Resoures
Lica: https://lica.world/
Fuego: https://fuego.io/
Follow LaunchPod on YouTube
We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!
What does LogRocket do?
LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.
Special Guest: David Cost.
View all episodes
By LogRocketHow many engineers does it take to run the ecommerce site for a retail company that does over a billion dollars in revenue per year?
Well, if you’re Rainbow Shops, the answer is just 2.
Most ecommerce teams assume scale requires more engineers, more tools, more complexity. Chief Digital Officer David Cost has built something many people in ecommerce would say isn't possible — a lean, fast-moving digital operation that runs on vendor partnerships instead of a massive internal team. Two engineers, hundreds of programmers' worth of output, and none of the overhead that comes with scaling the traditional way.
In this episode, David shares:
Links
David's LinkedIn: https://www.linkedin.com/in/davidcost/
Rainbow Shops: https://www.linkedin.com/company/rainbow-apparel-co/
Chapters
00:00 Introduction
00:42 David’s product journey
02:36 How Rainbow runs with only two engineers
03:07 Rainbow's decision to migrate from Salesforce Commerce Cloud to Shopify
07:14 How Rainbow uses AI to support a lean team
11:34 Rainbow's partnership with Lica for AI-generated product images
17:25 The future of personalization in ecommerce
23:01 Shop Pay and Rainbow's checkout features
26:15 Conclusion
Resoures
Lica: https://lica.world/
Fuego: https://fuego.io/
Follow LaunchPod on YouTube
We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!
What does LogRocket do?
LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.
Special Guest: David Cost.