With AI, all the products of human creativity become malleable. Stories and images flow seamlessly across formats – in constant flux and open to reimagination. What does this all mean for the role of human creators? Creative Lead of GenMedia Resarch at Google DeepMind, Matthieu Lorrain, answers our questions and paints a picture of a future-that-might-be.

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Author: Sofie Hvitved

Narrator: August Leo Liljenberg (with ElevenLabs AI)

Published by the Copenhagen Institute for Futures Studies.