The Apology Project, a 1980 conceptual art project, was created by Allan Bridge who employed the pseudonym Mr. Apology. Bridge invited callers to "apologize their wrongs against people without jeopardizing themselves" and promoted the service by sticking up posters in the Tribeca area of New York.The line was based at Allan Bridge's Manhattan loft and used an answering machine to record confessions from anonymous callers. Over the 15 years that the line was in operation, more than 1,000 hours of confession were recorded, with callers confessing everything from infidelity, shop lifting, drug dealing to ritualistic murder. Some of the confessions were published in Bridge's magazine Apology.