Picture this. It’s 1983. The International Design Conference in Aspen has a special speaker: Steve Jobs from Apple. He’s giving a talk called “The Future Isn’t What It Used To Be.” He has a scraggly beard and really, really wants to recruit some industrial designers. In this talk, he talked about software. He predicts that we would transmit software electronically over the phone line. If you haven’t listened to the talk, it’s fascinating. https://www.youtube.com/watch?v=KWwLJ_6BuJA