Scientists hypothesize that people rely on some general mental scheme of what apples look like to remember the Apple logo.

Scientists hypothesize that people rely on some general mental scheme of what apples look like to remember the Apple logo.

Scientists hypothesize that people&nbsp;rely on some general mental scheme of what apples look like to remember the Apple logo.

The Apple in the Mind’s Eye

You have questions and A Moment of Science has answers. Short science videos and audio science podcasts provide the scientific story behind some of life\'s most perplexing mysteries. There\'s no need to be blinded by science. Explore it, have fun with it, but most of all learn from it. A Moment of Science is a production of WFIU Public Media from Indiana University in Bloomington, Indiana.

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The Apple in the Mind’s Eye

The Apple in the Mind’s Eye