Is Apple’s iPhone now a “boring” offer? How does Apple sell status instead of features? Why does Apple’s approach look so different from Google’s?

In this episode, learn more about:

-- How one offer reshaped Apple’s entire company.

-- The graveyard of Google’s forgotten offers.

-- When to make big offer bets…and when not to.

-- Why Steve Jobs went all-in on this offer.

-- If you did this with your iPhone, Apple is still winning.

GO DEEPER

-- Episode 22: Offer Fatigue

-- Episode 45: The Chipotle Offer

-- Episode 17: The High Ticket Offer Lie Everyone Believes

-- Follow Ken on LinkedIn

-- Read Ken’s weekly briefing

WORK WITH ME

If this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here.

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