The Apply Rigor Podcast

Dr. Dave Jones and Bryce Johnson unpack the FLAP framework — Fear, Lust, Anger, Pride — and how to beat the toxic motivators derailing your leadership and vision.

What do you do when God tells you to shut down the thing that is making you the most money? Rachel Ngom did it. She walked away from a 7-figure business and watched the whole thing come down with it. In this episode of the R7 Christian Marketing Podcast, Dr. Dave sits down with Rachel to talk about what happened in that prayer closet, what she discovered about the personal development industry, how to actually hear from the Holy Spirit, and what it looks like to build a business on a biblical foundation instead of a worldly one.

Dr. Dave Jones and Bryce Johnson unpack faith in sports, the FLAP framework, why only 50-60 NHL players are Christian and what that means for identity.

Travis Vaughn from Upward Sports joins Dr. Dave to talk about lazy marketing, the trap most growing organizations fall into without realizing it. They cover founder syndrome, the 17,000 impressions problem, journey mapping, and why nothing important happens in your office.

Mental toughness coach Gabe Cox reveals how she shaved nearly an hour off her marathon time to qualify for Boston twice—and why the same mental training that got her across that finish line is transforming how Christian entrepreneurs build their businesses.

Brady Shearer started Pro Church Tools in his sophomore year of Bible college with nothing but a camera and a calling to help churches. Today, his company has 30 team members, generates over $5 million annually, and serves churches navigating the biggest communication shift in 500 years.

Marks Driestadt, founder of Infinity Concepts, explains that successful Christian organizations focus on brand clarity, mission alignment, and simple messaging. Ministries often struggle not because of passion or funding, but because they lack a clear brand identity and consistent communication across their organization. By revisiting their core mission and reducing cognitive overload in messaging, Christian leaders can build stronger engagement with donors, audiences, and communities.

What if the stress, fear, and limitations you're experiencing aren't the real problem—but rather symptoms of living in a space far too small for who you are in Christ? In this transformative episode of The R7 Christian Marketing Podcast, mentor Rico Magnelli reveals how toxic motivators (Fear, Lust, Anger, Pride) keep believers trapped in mental prisons, unable to access the spacious freedom that is their true identity in Christ. Rico shares the powerful "ice cube" analogy and walks through the progression from confinement to freedom: Learn, Connect, Share, Grow, Impact. This isn't about trying harder, it's about discovering who you truly are when you put on the mind of Christ.

Brand strategist Barbara Carneiro shares her four essential questions that help Christian organizations discover and articulate what makes them truly unique after 20 years working across 7 countries. Quick Answer: Start With Four Questions. Barbara has discovered that every Christian organization has something special but struggles to articulate it. Her solution: Four essential questions that force you to look both at yourself and your audience: What do you commit to do? What do you refuse to do? What is the greatest lie you silence? What is the greatest truth you want them to believe?

In this episode, Dr. Dave and co-host Joe Schmidt sit down with Elijah Mayo from Rumble to break down what separates messaging that connects from messaging that gets ignored. Elijah works with top creators like Steven Crowder, Tim Pool, and Devery Dawkins to build brand partnerships that actually convert.