The Copernican Shift

The April Fresh Smell of B2B Selling


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Is there really any such thing as B2B selling? We’re never selling to a business; we’re selling to a business person. And that person is an actual human being, with goals, aspirations, and concerns. Too often B2B marketers fall back on selling features and functions — but that’s not what anyone is buying. In today’s episode, I reveal the secret of Downy fabric softener, and use that secret to explain the real reason B2B buyers buy your products and services. I can almost guarantee it’s not what you think.

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The Copernican ShiftBy Grad Conn

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