Gail Schimmel educates us on how the Advertising Regulatory Board (ARB) in South Africa addresses unethical influencer marketing. We discuss the impact of this type of marketing and best ways to avoid non-compliance with the ARB's Code of Conduct. For more information about the ARB or to lay a complaint about unethical advertising, visit www.arb.org.za. The Social Media Code is also available on the ARB's site.