What decides what you see? Not your interests. The algorithm. This episode examines how social media platforms evolved from access tools into attention economies, and what that shift produced: a culture where visibility substitutes for credibility, engagement replaces understanding, and lifestyle aesthetics teach a generation what to value before they've had the chance to decide for themselves. From the financial infrastructure behind platform design to the cultural patterns embedded in the content it rewards, this episode examines the architecture underneath what you scroll. For more visit diamondjones.com.