This week, JDM and Cam are exploring the concepts of high-value versus low-value work, focusing on the importance of ‘doing reps’ — that is, running meaningful experiments and gathering data to drive real progress.

They also delve into how startup founders can avoid simply ‘posing’ by making sure their actions are grounded in solid evidence. The episode includes insightful analogies from fitness and sports, emphasizing the importance of building a solid foundation before attempting to scale.

And, as always, the guys end with some light-hearted frivolity:

* Cam shares the insights you can gleam from his 2025 Spotify playlist

* JDM endorses two very different streaming series

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