Each week we look at a word that carries real power…a specific and impactful meaning that communicates a point with elegance. A word that's unique, poetic, mellifluous, and impeccably exact.

Along the way, we look at the story behind the word – background that's not only interesting but useful in helping you remember it so you can deploy it at will.

And, we provide a few alternatives with different shades of meaning to help choose your weapon with precision – and, sound good in the process.