In this episode of Shelf Talkers, Adam sits down with Stevie Belchak and Alexandra Watkins, two naming experts from the aptly named agency Eat My Words. Together, they unpack the creative chaos behind crafting unforgettable brand names, from the logic that drives their process to the instincts that make a name stick.

Alexandra shares her journey from copywriter to naming icon (including her claim to fame — naming Wendy’s legendary Baconator), while Stevie offers insight into how strategy and wordplay collide to shape memorable identities. Then things get lively as the trio trade off naming hits and misses, debating which brand names they love, which ones they can’t stand, and why.

If you’ve ever struggled to name your product, or wondered what makes a name good, this is an episode you don’t want to miss.

🧠 Key Takeaways

• What separates a clever name from a confusing one

• Why emotional connection often beats literal meaning

• How cultural context and humor can elevate a name

• The surprising stories behind some of your favorite (and least favorite) brand names

• Why “Baconator” might be one of the best product names ever created

👥 Connect with the Guests

Stevie Belchak – LinkedIn
Alexandra Watkins – LinkedIn
Eat My Words – https://eatmywords.com

🚀 Learn More

Discover how Avidity Creative helps food and beverage brands build unforgettable identities at AvidityCreative.com