Transacting Value Podcast

The Art and Science of Podcasting


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Alrighty folks, welcome back to Season 3, Episode 22 of Transacting Value Podcast!

Ari Nissenblatt is obsessed with podcasts, both personally and professionally. She describes herself as a walking podcast recommendation machine. You can find her recommendations in her newsletter and on social media. 

Ari started listening to podcasts in 2014 and was quickly hooked on the medium. She listened to glean information about topics and places that she knew little about and to deepen her knowledge of things she was already interested in. Today podcasts touch virtually every area of her life, from her profession to her free time and her personal conversations.

Porter and Ari discuss the evolution of, the popularity of, and the competition that surrounds podcasting. The days of making some extra money by recording weekly conversations with your buddies in the garage are over. There is so much competition in podcasting and if you want to make money with the art form, you’re going to have to be intentional about producing a high-quality product – both in terms of content and audio quality. Ari advises podcasters to set goals and intentions for their podcasts, to remember that podcasting is a networking game, and to speak from what they know. 


Quotes from today’s episode

“Podcasts have changed my life.”

“I feel like whatever you can’t get in a physical conversation on a day-to-day basis, you can get from podcasts.”

“Marketing is always going to be an experiment.” 

“Podcasting is a networking game.”


Sponsors and Resources mentioned in today’s episode: 

(6:07) Keystone Farmer’s Market

(12:33) The Bee and the Bear Creations

(16:29) Casby Bias, Host of "Adulting 101

Connect with Ari on Twitter

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Transacting Value PodcastBy Josh Porthouse