Georgia United Credit Union’s Chief Marketing Officer, Aaron Chestnut, joins host Dan Marks to talk branding, mission, the heart of marketing, and how to build an analytic-driven marketing culture! Highlights include: 

Aaron’s role at Georgia United (plus his company band!) 

Recent growth at Georgia United 

GU’s mission to serve, and why a company should walk the walk 

Aaron’s unique history building brands and how it helps Georgia United grow 

How “Freedom to Fail” leads to more winning 

Balancing the art and science of marketing 

The Jurassic Park Principle 

Aaron’s take on working for a company with a powerful culture and brand 

Aaron’s advice to his younger self as he moved from consumer products to financial services 

 Visit Georgia United’s website and check out the GUCU Foundation 

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