On this episode of Digital Marketing Master, Abby interviews Jacqueline Woods, CMO at Teradata. Woods shares her unique career path, emphasizing the importance of understanding how a company makes money and building relationships with finance teams. She also discusses the value of telling relatable stories to drive outcomes and the importance of pricing in the marketplace.

"The Art and Science of Targeting High-Value Customers" with Jacqueline Woods

The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.

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"The Art and Science of Targeting High-Value Customers" with Jacqueline Woods

"The Art and Science of Targeting High-Value Customers" with Jacqueline Woods