The Ross Simmonds Show

The Art and Strategy of Effective Content Repurposing

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In this episode, we're diving into the art and science of content repurposing with some of the sharpest minds in the industry. Ross Simmonds, Anna Furmanov, and Emily Kramer join Riverside webinar host Kendall to break down their proven strategies for content repurposing, from leveraging AI tools to audience research techniques that fuel meaningful engagement. Whether you're trying to grow your audience, sell a product, or simply maximize your content's lifespan, these actionable insights will transform how you think about repurposing. Packed with practical examples, tech hacks, and processes, this episode is your blueprint for creating versatile, high-impact content.


Key Takeaways and Insights:


1. What is Content Repurposing?

  • Redefining repurposing versus creating new.
  • The importance of building versatile content assets that can branch into multiple formats.
  • The foundation for long-term audience engagement.

    • 2. Identifying Your Content Foundation:

    • Ross Simmonds explains his go-to strategies for using micro-content as foundational material.
    • Anna shares why podcasting became her primary content pillar and her secret for capturing "aha" moments during recording.
    • Emily breaks down her colorful methods for extracting and extending the life of one big content idea.

      • 3. Practical Steps to Get Started:

      • How pre-planning and distribution pipelines ensure maximum reach.
      • Emily’s "GACCS Brief" method for organized content creation: Goals, Audience, Creative, Channels, Stakeholders.

        • 4. The Tech Tools That Power Repurposing:

        • Ross shares his full tech stack: Riverside for recording, Canva for infographics, Jasper for creating auxiliary content, and more.
        • AI in action: Learn about synthetic content using Haygen and 11 Labs.
        • Try Emily's innovative pre-planning LinkedIn poll strategy to build anticipation for big launches.

          • 5. Finding and Understanding Your Audience:

          • Why audience insights and customer research are key to creating meaningful content.
          • Fill your content roadmap with Ross’s Reddit and Facebook group mining tactics.
          • Anna's advice for hosting audience calls and surveys.

            • 6. Experimentation & Optimization for Different Platforms:

            • Why each platform deserves unique formats.
            • From long newsletters to TikTok teasers—the diverse distribution playbook.

              • 7. Content ROI: Evaluating Success & Staying Relevant:

              • Why evergreen content is a goldmine, and how to audit your archives for reusability.
              • Ross’s case study of repurposing content across multiple formats consistently over three years.

                • 

                Resources and Links Mentioned: 
                • Riverside.fm – Mark clips while you record and effortlessly create social-ready video highlights. 
                • ElevenLabs – Explore synthetic videos and voice cloning for micro-content creation.
                • Canva - Easily design infographics, templates, and visual assets.
                • BuzzSumo – Analyze top-performing content for insights into trends and format ideas.



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                  The Ross Simmonds ShowBy Ross Simmonds