It was exciting to go public with two new businesses last week, but not all news is good…

Earlier this year, we shut down a separate software product I had spent much of my 2023 working on.

It would have been the most meaningful product launch in my life, aimed at addressing one of the largest social challenges of our time. This would be my ultimate contribution to the world, bigger than anything I’d ever done.

Instead, it was yet another reminder of how we startup founders (and salespeople, creatives, consultants, corporate innovators, and anyone else trying to do something new) must continually Attach and Detach from our ideas.

I lost my balance, went too heavily with my passions, and wasted significant time and energy...again.

But maybe this post will help you balance better. If not, you'll learn and try again. It's called being human.

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