The Creators' Manifesto

The Art of B2B Videography and Editing with Jordan Fussell


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Dallas-based Photographer/Videographer Jordan Fussell checked in with James Prebil on the Creator’s Manifesto to share his experiences with the MarketScale community. Fussell’s participation in many MarketScale video shoots benefits a wide range of clients and projects. Fussell is an OG, one of the original content creators at MarketScale, and Prebil was excited to get the chance to shine the spotlight on such a critical component of the team.

Fussell’s career dreams began in video games, where he wanted to become a video game designer. Next, it was theater. A media class offered in high school changed Fussell’s focus to videography. While only a freshman, Fussell’s persistence and talent won over the class’s teacher, who allowed him to take a course reserved for upper-level students. It was all video from that point.

Fussell is a multi-faceted talent at MarketScale; he not only shoots video footage but also edits projects for MarketScale. “There is a benefit to having both access to doing the videography and the editing,” Fussell said. “Having the ability on set to visualize how I want something to be and how I’m going to edit it later is great. Instead of shooting as much as possible and then picking out this clip, and this clip, and this clip; I could cut it down to one or two shots and say I want this shot to look exactly like this, that way, when I take it into editing it’s good to go.”

It's one thing to possess the skills to photograph and edit a client shoot; it's another to do it with a stopwatch. Deadlines are tighter than ever, and Fussell's ability to execute flawless work under the most conservative schedules is an art form. Fussell said it all comes down to finding the balance between delivering something on time and giving clients a product that is better than they could have imagined. For Fussell, either-or won’t suffice; let's do both.

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The Creators' ManifestoBy MarketScale