In the world of B2B marketing, balancing physical and virtual events while staying agile is no easy feat. It takes creativity, adaptability, and a keen understanding of connecting with your audience meaningfully. 

In this episode of the Demand Bites podcast, we’re thrilled to welcome Samantha Ranieri, Senior Field Marketing Manager at Brandwatch and Cision. Samantha brings years of experience navigating the ever-changing landscape of field marketing and demand generation, making her a trusted expert for marketers looking to level up their game. 

In just 15 minutes, Samantha and our host, Ross Howard, dive into the field marketing role and how it bridges the gap between sales and marketing teams. Samantha shares her insights on the ongoing evolution of physical and virtual events, personalisation strategies that resonate, and how to optimise demand generation efforts to drive real results. 

Demand Bites is the podcast that showcases the latest demand generation techniques and shares real-world strategies from industry peers that you can put to work right away.

Chapter Markers

(01:10) Meet Samantha Ranieri, senior field marketing manager at Brandwatch and Cision.

(02:08) The role and challenges of field marketing, including regional liaison and creative event management.

(03:04) Balancing physical and virtual events post-COVID and how regional differences shape strategies.

(08:17) The importance of personalisation in marketing and examples of effective outreach strategies.

(10:38) Leveraging AI thoughtfully in marketing while maintaining a human touch.

(12:14) Understanding the nuances of demand generation and targeting the right levers to pull.

(14:29) Using metrics and data-driven decisions to improve marketing and sales alignment.

(16:29) Conclusion and final thoughts on demand generation and the power of collaboration.

Links

Samantha Ranieri on LinkedIn

Cision on LinkedIn 

Brandwatch on LinkedIn