Brand is the intangible sum of a businesses attributes. Its not just your colors or logo. Its about the human to human connection that you create with all those you come in contact with. Once you have built that connection, you have something special and your brand then becomes owned by the people.

In this week's episode we invited Kyle Duford, the President and Executive Creative Director of The Brand Leader, to talk about the importance of Brand. 

We dive into topics such as:

• Building an emotional connection with your customers
• The foundation behind the logos & colors
• Maintenance &  evolution over time

Tune in! This was a great one.