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The Art of Building and Nurturing an Online Community
If you want to build an online community, you’re going to need to do more than share a few tweets or create a blog. Mackenzie Fogelson explains why engaged communities are creations of both on and offline efforts.
There are plenty of advantages of building an online community: lower customer acquisition costs, increased brand awareness, loyal lifetime customer groups. But those long-run benefits are no products of overnight success. Mackenzie Fogelson, founder and CEO of Mack Web Solutions, stresses it’s not enough to simply be active on social media. Engaged online communities are built on nurtured relationships, patience, and a passionate offline team.
In this week’s Labcast, Mack outlines the steps to building an online community, identifies common pitfalls, and offers tips for developing sustainable influence.
For even more tips, be sure to download Mack Web’s “The Truly Monumental Guide to Building Online Communities.”
This Week’s Guest
In the beginning you feel like nothing happens. You have no engagement, nobody’s commenting on your blog, you feel like you’re just doing this for nothing and then all of the sudden you gain some traction. It’s being consistent and really just starting. Saying, “Okay I’m going to start small by doing one or two blog posts on our blog a month that gear towards this specific thing that would help us reach these goals and also help usf help our audience.”
— Mackenzie Fogelson, Mack Web Solutions
Key Takeaways
* It’s an online and offline effort. [2:10]
* Advantages of building an online community = lower customer acquisition costs and creating a lifetime customer group. [ 5:20]
* 4 key steps to build your online community:
* Set your target revenue and community/brand building goals. How many subscribers do you want in a month? What type of resource would you like to be for your customers? What’s your brand personality? [8:20]
* Determine your success indicators. [10:35]
* Brainstorm the means to accomplish your goals (hint: it all starts with content). [11:20]
* Execute your campaign, analyze your data every week, and use your success indicators to lead you in the right direction. [12:25]
* Don’t just broadcast your message; build relationships. [14:45]
* Building an online community is a team effort. Don’t let it fall strictly on marketing and your social media person. [17:45]
* Download Mack Web’s “Truly Monumental Guide to Building Online Communities” for more tips and examples.
Listen
Labcast 123: Mack Fogelson Explain Why and How to Build an Online Community
Subscribe to Labcast
Transcript
Kevin Cain: Hi there, welcome to another edition of Labcast. I’m your host, Kevin Cain and today I’m joined by Mack Fogelson to talk about community building. For those of you who don’t know Mack, she’s an expert in building online communities and is also the Founder and CEO of Mack Web Solutions, an organic web marketing agency that helps clients create the virtual presence they need in today’s web-d...
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If you want to build an online community, you’re going to need to do more than share a few tweets or create a blog. Mackenzie Fogelson explains why engaged communities are creations of both on and offline efforts.
There are plenty of advantages of building an online community: lower customer acquisition costs, increased brand awareness, loyal lifetime customer groups. But those long-run benefits are no products of overnight success. Mackenzie Fogelson, founder and CEO of Mack Web Solutions, stresses it’s not enough to simply be active on social media. Engaged online communities are built on nurtured relationships, patience, and a passionate offline team.
In this week’s Labcast, Mack outlines the steps to building an online community, identifies common pitfalls, and offers tips for developing sustainable influence.
For even more tips, be sure to download Mack Web’s “The Truly Monumental Guide to Building Online Communities.”
This Week’s Guest
In the beginning you feel like nothing happens. You have no engagement, nobody’s commenting on your blog, you feel like you’re just doing this for nothing and then all of the sudden you gain some traction. It’s being consistent and really just starting. Saying, “Okay I’m going to start small by doing one or two blog posts on our blog a month that gear towards this specific thing that would help us reach these goals and also help usf help our audience.”
— Mackenzie Fogelson, Mack Web Solutions
Key Takeaways
* It’s an online and offline effort. [2:10]
* Advantages of building an online community = lower customer acquisition costs and creating a lifetime customer group. [ 5:20]
* 4 key steps to build your online community:
* Set your target revenue and community/brand building goals. How many subscribers do you want in a month? What type of resource would you like to be for your customers? What’s your brand personality? [8:20]
* Determine your success indicators. [10:35]
* Brainstorm the means to accomplish your goals (hint: it all starts with content). [11:20]
* Execute your campaign, analyze your data every week, and use your success indicators to lead you in the right direction. [12:25]
* Don’t just broadcast your message; build relationships. [14:45]
* Building an online community is a team effort. Don’t let it fall strictly on marketing and your social media person. [17:45]
* Download Mack Web’s “Truly Monumental Guide to Building Online Communities” for more tips and examples.
Listen
Labcast 123: Mack Fogelson Explain Why and How to Build an Online Community
Subscribe to Labcast
Transcript
Kevin Cain: Hi there, welcome to another edition of Labcast. I’m your host, Kevin Cain and today I’m joined by Mack Fogelson to talk about community building. For those of you who don’t know Mack, she’s an expert in building online communities and is also the Founder and CEO of Mack Web Solutions, an organic web marketing agency that helps clients create the virtual presence they need in today’s web-d...