When we look back on a year, it’s hard to remember specific days. Meetings were attended, emails were sent, and clients were served. It’s all a big blur.

But we do recall a handful of events—the big deal we sold, the massive problem we solved, the time the client yelled at us, and when our manager confided in us over drinks.

We remember stories.

Wouldn’t it be great if we could capture all of the meaningful stories from our work and put them down in writing—to share for others’ benefit and keep the lessons top-of-mind for ourselves?

Yes, it is great. I know because I did it. It helped turn our team around. I’m going to tell you the story of company storytelling and how you can start benefitting the same way today.

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