The trick to nailing a cold email is knowing how to go about writing one. If you think cold emails are just spam, you need to listen to Stan. Because folks, cold emailing is not dead.   

Stan is the cofounder at Intro.so, a Chrome extension that shows you sales lead research on prospects on your Google Calendar. He also founded Opara, a lead generation and account-based marketing agency, in 2018. Stan is also an ex-pro Olympic athlete!   

In this episode, you’ll get to know about Stan’s compelling take on cold emails:   

- The benchmark for a good cold email 

- The function of CTA in a cold email 

- Tips to make cold emailing work