From childhood Panini albums to digital stamp cards in convenience stores, the urge to collect runs deep. In this episode, we explore how the psychology of collecting—progress, completion, and priming—can be harnessed in modern loyalty programs. Breaking down real-world examples from yuu Rewards, including how we combined points and stamps to drive frequency, build habit, and boost engagement. It’s part nostalgia, part behavioural science, and packed with loyalty strategy lessons.

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