In this episode we have Rhea Pius, founder of The White Box, a company that curates unique experiences for individuals and corporates alike. Rhea is also a dynamic marketing strategist with a remarkable journey in luxury brand management, including her time at Lamborghini. 🚗✨
In this episode, we explore:
⭐ Marketing in the luxury sector and how it differs from traditional approaches
⭐ Balancing customer acquisition and engagement in the luxury industry
⭐ The art of curating meaningful experiences over material gifts
⭐ Navigating entrepreneurship as a first-generation entrepreneur: How fear, innovation, and resilience shaped her journey
⭐ The evolving landscape of content creation and the rise of UGC