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The Art of Copywriting
David Garfinkel is a legendary copywriter well known for his “copy critiques” and 30 years of creating marketing writing that works.
Starting at Mcgraw Hill, he has had a lengthy career being responsible for creating many memorable, and sophisticated, copywriting angles.
We get into his backstory and how business owners can apply principles of copywriting to make more money today.
Chapters
0:00 Introduction to David Garfinkel
01:33 David's Journey into Copywriting
04:28 The Evolution of Copywriting
07:00 Training Advanced Copywriters
09:54 Writing for Different Platforms
15:35 The Role of AI in Copywriting
19:32 The Power of Persuasion Stories
26:26 David's Current Projects and Goals
28:10 Interesting Clients and Projects
30:32 Where to Find David Garfinkel
Guest Links
https://www.amazon.com/Breakthrough-Copywriting-Generate-Quick-Written/dp/1548706957
Free Resources for Entrepreneurs to Start Businesses
https://www.skool.com/onenetwork
Follow the Pod
https://open.spotify.com/show/1C6wne2lgHo9OTpRLBCmKo
View all episodes
By Chris HansonDavid Garfinkel is a legendary copywriter well known for his “copy critiques” and 30 years of creating marketing writing that works.
Starting at Mcgraw Hill, he has had a lengthy career being responsible for creating many memorable, and sophisticated, copywriting angles.
We get into his backstory and how business owners can apply principles of copywriting to make more money today.
Chapters
0:00 Introduction to David Garfinkel
01:33 David's Journey into Copywriting
04:28 The Evolution of Copywriting
07:00 Training Advanced Copywriters
09:54 Writing for Different Platforms
15:35 The Role of AI in Copywriting
19:32 The Power of Persuasion Stories
26:26 David's Current Projects and Goals
28:10 Interesting Clients and Projects
30:32 Where to Find David Garfinkel
Guest Links
https://www.amazon.com/Breakthrough-Copywriting-Generate-Quick-Written/dp/1548706957
Free Resources for Entrepreneurs to Start Businesses
https://www.skool.com/onenetwork
Follow the Pod
https://open.spotify.com/show/1C6wne2lgHo9OTpRLBCmKo