In episode 10, part 1, of Playback, Nikki Perugini and Sonia Lafontaine, explore what UX in OTT entails and how it goes beyond aesthetics- functional design, intuitive navigation, and accessibility across devices (1:06).

They also share insights about the advantages of user research (5:16), the considerations for designing a high-quality UX (11:58), the common design pitfalls (20:20), and the role that automation plays for UX designers (25:07). 

Tune in to the full episode, which delves deeper into how a focused UX strategy can provide actionable insights for your product growth.

Music by: ⁠⁠Jahzzar