In this episode of Consulting Spotlight, host Michael Bernzweig welcomes Matt Bailey, a digital marketing expert and founder of SiteLogic. They discuss Matt's journey from real estate to digital marketing, the importance of data analytics, and how to effectively communicate data insights to stakeholders. Matt emphasizes the need for intentional data presentation and storytelling to engage audiences and drive decision-making. The episode also touches on the challenges of presenting data in a way that is both informative and persuasive.

Takeaways

• Matt Bailey's journey from real estate to digital marketing.
• The importance of self-taught skills in digital marketing.
• How data analytics can drive business decisions.
• The concept of data intentionality in presentations.
• Challenges in communicating data insights effectively.
• The role of storytelling in data presentation.
• Key performance indicators in marketing analytics.
• The disconnect between important and reported KPIs.
• Strategies for engaging stakeholders with data.
• The impact of AI on B2B relationship building.

Title Options

• Unlocking Data's Potential with Matt Bailey
• From Real Estate to Digital Marketing: Matt Bailey's Journey
• Mastering Data Storytelling with Matt Bailey
• The Art of Data Presentation in Marketing
• Engaging Stakeholders with Data Insights
• Matt Bailey on the Future of Digital Marketing
• Data Analytics: A Tool for Decision-Making
• The Power of Intentional Data Presentation
• Bridging the Gap: Important vs. Reported KPIs
• AI's Role in B2B Relationship Building

Sound bites

• Big numbers lie.
• You can't trust big numbers.
• Data storytelling creates empathy.
• Intentionality in data is key.
• Present data to engage stakeholders.
• AI levels the playing field.
• Self-taught skills drive success.
• Storytelling enhances data presentation.
• Effective data presentation drives decisions.
• Data insights must be persuasive.

Chapters

• Introduction and Welcome
• Matt Bailey's Journey to Digital Marketing
• The Importance of Data Analytics
• Communicating Data Insights Effectively
• The Role of Storytelling in Data Presentation
• Engaging Stakeholders with Data
• The Impact of AI on B2B Relationships

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