In this episode of the Lifelong Customer Podcast, we dive deep into the world of decision-making and leadership with Doug Lennick, CEO & Co-Founder of think2perform.

Doug shares his journey from growing up in North Dakota to becoming a successful entrepreneur and business leader. He sheds light on the founding principles of think2perform, a company dedicated to enhancing the world through improving the decision-making and performance of individuals and organizations.

Doug reveals the essential factors for entrepreneurial success, emphasizing the importance of a strong value proposition, effective decision-making, and aligning actions with one's ideal self. He introduces a powerful decision-making prism that every entrepreneur should consider, helping prioritize ideas based on their impact, cost, and degree of difficulty.

Moreover, Doug explains the role of books in think2perform's mission to make a positive difference every day. He highlights how their books serve as tools for personal and professional growth, empowering readers to align with their values and enhance their decision-making skills.

As the episode unfolds, Doug provides valuable insights into embracing emotions as information and the significance of empathy and compassion. His wisdom and profound simplicity resonate throughout the conversation, leaving listeners inspired to take control of their decision-making and strive for their ideal selves.

Tune in to this episode for a masterclass in decision-making and leadership from Doug Lennick, a true expert in the field.